Improving sustainability and minimising waste has become a major theme, not just for small ethical businesses but for big commercial giants too. As internal research has begun into the ways that these huge companies could do business better some surprising outcomes have emerged. Nike is one business that has a lot to offer, whether that’s with respect to workout clothes or athletic surfaces. The shift in perspective towards more sustainable products and approaches is one that the business has been pursuing for decades now. This is something that is very evident with its Nike Grind product, which it has been supplying to premium surface manufacturers since 1992.
What is Nike Grind?
Nike Grind is a collection of recycled materials that has been developed by the company to help eliminate the waste that was being created through the manufacturing process and close the loop on its product cycle. It basically consists of scraps, unsellable products and worn-out sneakers, which have created materials including rubber, foam, fibre, leather and textile blends. These are all separated and ground into granules, which can then be used in a wide range of different products such as sports footwear and apparel and play surfaces. The purpose of Nike Grind is to enable the business to be more efficient and less wasteful – it also recognises just how much of an impact climate change is likely to have on the future of sport.
What makes Nike Grind special?
It’s a programme that is designed to enable the business to deliver on sustainability targets while also continuing to position itself as an innovative and high quality brand leader. No compromise is required in terms of experience and aesthetics in order to take this more sustainable step. That is an important point to note, as the arguments for big businesses looking to avoid being less wasteful have often been that brand reputation or impact may suffer. Nike Grind also offers a fantastic way to turn waste into new athletic and play spaces that have been engineered to be better places to run, jump and fall. Nike Grind surfaces are designed for athletes, to provide an ideal energy return and optimum balance and stability. So far, Nike Grind surfaces have been used in more than 10,000 surfaces all over the world and the business has plans to significantly increase this number in the coming years.
Transforming waste into limitless potential
Nike Grind can be used for a range of different surfaces, including courts and turf fields, tracks, walkways and carpet padding. This innovative product has also been used in the design and creation of playgrounds all over the world where it can enhance the way that these spaces are used and make them even more enjoyable thanks to the engineering and innovation that goes into Nike Grind design.
Nike Grind is a great example of a product that is made from unwanted waste that is transformed into something productive and useful for current and future generations. It is innovative and effective and is leading the way in sustainable surface design. Find out more about how we can work with you to make Nike Grind part of your project.
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